INTRO TO AFFILIATE MARKETING

  Introduction to Affiliate Marketing Affiliate marketing is a performance-based marketing strategy where businesses (merchants or advertisers) reward affiliates (publishers or partners) for driving traffic to their products or services and generating sales or leads. It has emerged as a popular and effective way for companies to expand their reach, increase sales, and achieve marketing objectives through partnerships with individuals or other businesses. Evolution and Growth of Affiliate Marketing The concept of affiliate marketing dates back to the mid-1990s, coinciding with the rise of the internet and e-commerce. Amazon was one of the pioneers in adopting affiliate marketing through its Associates Program, launched in 1996. This program allowed website owners and bloggers to promote Amazon products and earn commissions on sales generated through their referral links. Over the years, affiliate marketing has evolved significantly, driven by advancements in digital technology, the pr